Jun 10, 2014 The World Cup is a rare opportunity to market products to the entire world.
Dec 27, 2013 Sales of basketball shoes hit $3.7 billion dollars last year. A look back at two athletes' endorsement deals that changed the industry.
Jul 5, 2013 Will the Tour lose viewers after seven-time winner Lance Armstrong admitted to widespread doping last year?
Feb 15, 2013 Athletes are no strangers to controversy, posing dilemmas for corporate sponsors. Pistorius is the latest challenge for Nike, whose problem children have included Lance Armstrong, Tiger Woods and NFL quarterback Michael Vick.
Jan 21, 2013 A part-time staff member at an Australian library set up a prank sign stating that all the non-fiction Lance Armstrong books would be moved to the fiction section.
Jan 18, 2013 Lance Armstrong's tell-all doping confession could help Oprah Winfrey's struggling cable network, OWN.
Oct 22, 2012 Stripped of endorsements and now his seven Tour de France titles, the cyclist could be the target of lawsuits by past sponsors.
Oct 17, 2012 The Lance Armstrong Foundation has rebranded itself as Livestrong, so the cyclist's doping scandal may well have little if any effect on the organization he founded to help cancer patients.
Oct 17, 2012 Nike announced this morning it has severed its endorsement deal with Lance Armstrong. The cyclist also says he is stepping down as chair of the Livestrong cancer charity he founded.
Oct 11, 2012 The U.S. Anti-Doping Agency has released a report on alleged doping by retired cyclist and cancer survivor Lance Armstrong. But support for Armstrong's charitable organization Livestrong may be immune.