Jun 19, 2013 Fast-fashion retailer H&M took a long time to start online sales in the U.S. When you start late, you have to get it right.
Stacey Vanek Smith
Jun 10, 2013 Brands are trying to "get real" by soliciting and posting pictures of customers in their ads.
Jul 16, 2013 Stars in the NBA Finals means extra dollars in ABC's bank account. What's the price-tag for advertisers with LeBron in the Finals?
Jun 5, 2013 How does Oscar Meyer spell Father's Day? B-A-C-O-N
Jun 4, 2013 We’re hearing a lot of bleeping in ads these days. It may be a crude, but smart, strategy for some companies.
May 29, 2013 Facebook apologizes for offensive content and advertisers have pulled out. How can advertisers really know where their ads are going?
May 15, 2013 How cord-cutters are impacting TV ad revenue.
May 14, 2013 "America’s Funniest Home Videos" is opening its 23-season deep library to advertisers. Nothing sells like pets, babies and humor.
May 15, 2013 From singing pets in Subaru ads to a Ragú campaign featuring 'Charlie Bit Me!,' here's a look at how advertisers are using home videos to sell just about anything.
May 10, 2013 The quest for engaged consumers is relentless (and annoying) in the new advertising world.