Dec 17, 2012 Zales advertises it has the clearest, brightest diamonds. Competitors get their day in court to contest that.
Dec 13, 2012 Advertising Age’s top 10 viral ads show that many ad campaigns now originate on the Internet rather than as TV commercials.
Dec 10, 2012 Do-it-yourself soft-drink company SodaStream is spending 10 percent of its net earnings on a Super Bowl commercial.
Nov 19, 2012 Businesses from insurance to over-the-counter medicine see the crowds attracted by Black Friday shopping and figure out ways to cash in.
Nov 8, 2012 For months, political advertising glutted the airwaves in election swing states like Ohio, Florida and New Hampshire. Now that the election is over, there are cheap openings for regular advertisers. But they won't last long.
Nov 21, 2012 The Swedish furniture maker Ikea increasingly relies on CGI -- computer-generated imagery -- to "make" the items in its catalog. It's enough to raise the question of whether computer graphics could ever replace people in the fashion photography business.
Oct 29, 2012 MAD Magazine editor-in-chief John Ficarra reflects on 60 years of parodying advertising.
Oct 24, 2012 From "Assurance" to "Esurance" to "preventistry," companies and marketers are increasingly creating new words to describe their businesses and what they offer.
Oct 11, 2012 Plus size clothing for women -- namely, size 14 and up -- is no longer just the domain of budget American clothing. Some of the most prestigious European houses, including Balenciaga and Oscar de la Renta are getting into the business.