Feb 2, 2012 Mark Hunter, chief creative officer at Deutsch L.A., dissects Volkswagen's 2012 Super Bowl commercial, "The Dog Strikes Back."
Jan 25, 2012 This week, a federal appellate court will hear arguments over whether fashion designer Christian Louboutin’s signature red-soled shoes are actually something he can trademark.
Jan 25, 2012 The ubiquitous global superstar tries to rebrand one of golf's biggest names.
Jan 23, 2012 A new book explores the digital trail you leave behind online and what advertising companies are able to determine from it. Also, tablets and readers spike up dramatically.
Elizabeth Wynne Johnson
Jan 20, 2012 The AFL-CIO is broadcasting a new ad campaign aimed at boosting the public image of unions. But unlike in the ads of the past, the union label is conspicuously absent.
Jan 16, 2012 Behavioral economist Nick Epley at the University of Chicago tells us what "price anchoring" is -- and how numbers influence our judgment.
Jan 27, 2012 By supporting the Democratic president, designers risk alienating customers.
Jan 12, 2012 According to a recent article in the Vail Daily News, some Colorado area resorts are seeing a bounce in the number of reservations this week because of last weekend's Denver Broncos football game.