Mar 20, 2012 Nielsen's new cross-platform service brings together two worlds - TV and online - and gives advertisers a better sense of who's watching.
Mar 16, 2012 The Lionsgate studio spent $45 million on just the marketing for the forthcoming film 'The Hunger Games.' But despite all that promotion money, something's missing.
Mar 15, 2012 Diane Von Furstenberg creates a collection for GapKids in a move to build its brand among shoppers in training.
Mar 14, 2012 Sara Blakely, founder of Spanx, talks about her body-shaping business in our latest Conversation from the Corner Office.
Mar 13, 2012 Garments featured on the new reality show will be available in stores the minute an episode ends.
Mar 5, 2012 The comedian on Rush Limbaugh losing his Pro Flowers sponsorship and the effect on free speech that sponsors may wield.
Mar 1, 2012 Facebook has always had a bit of a slippery relationship to words as we understand them in the English language. Now, brands can chat and have Timelines but still lack corporeal form.
Feb 24, 2012 Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?
Feb 20, 2012 The classic boots from L.L. Bean become fashion statements for a new generation.