Mar 13, 2013 The Spanish company Inditex, which owns Zara among other chain stores, has just unveiled an impressive set of figures: a 22 percent jump in profits.
Feb 28, 2013 What online activity actually leads to sales? An digital data cruncher breaks down the value of Facebook 'likes', Instragram photos, and online posts.
Feb 27, 2013 As ads shrink to fit our mobile screens, are they still effective?
Feb 22, 2013 Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Feb 15, 2013 The company that was founded by a former football player and is known for its hard-core, performance sportswear is testing a new branding strategy geared towards women.
Feb 8, 2013 Twitter's purchase of the research company Bluefin is about gathering the sort of social media info that can be used to extract more money from advertisers.
Feb 7, 2013 Designers like Tory Burch target working moms with high fashion at mid-level prices.
Jan 30, 2013 As more users check Facebook on their smart phones, its mobile advertising strategy is critical to success.
Jan 29, 2013 What's the return on investment from a $4 million Super Bowl ad buy?