Making a buck off the end of the world
Eve Troeh Dec 12, 2012
Some business people are definitely counting on the world not ending next week, with the end of the Mayan calendar. Have a commemorative beer!
Apocalypse now -- the marketing strategy
Karl Baker Jul 13, 2012
From natural disasters to economic crises to a supposed Mayan prophecy of the end of the world in 2012, doomsday has galvanized some marketers.
