Dec 17, 2012 Zales advertises it has the clearest, brightest diamonds. Competitors get their day in court to contest that.
Dec 13, 2012 Advertising Age’s top 10 viral ads show that many ad campaigns now originate on the Internet rather than as TV commercials.
Dec 10, 2012 Do-it-yourself soft-drink company SodaStream is spending 10 percent of its net earnings on a Super Bowl commercial.
Nov 19, 2012 Businesses from insurance to over-the-counter medicine see the crowds attracted by Black Friday shopping and figure out ways to cash in.
Nov 9, 2012 If there's one message that both political parties have taken away from the election, it's that the demographics of the electorate are changing. Could it shake up Washington?
Nov 8, 2012 For months, political advertising glutted the airwaves in election swing states like Ohio, Florida and New Hampshire. Now that the election is over, there are cheap openings for regular advertisers. But they won't last long.
Nov 9, 2012 Following Tuesday's election, the markets took a plunge. The major stock indexes all fell nearly 2.5 percent -- the biggest sell-off of the year.
Nov 8, 2012 Climate change may regain priority in the Obama administration. One area where the President can act without Congress is supporting the Environmental Protection Agency as it writes new rules limiting emissions.
Nov 8, 2012 Despite fickle reputation, the Millennial generation may stay party-loyal.