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The science behind Obama's fundraising emails
Interview by
Nov 29, 2012
"Casual" and "frequent" seem to be the formula for campaign fundraising emails.
Citizens United and the rise of the campaign tracker
by
Oct 30, 2012
A look at the work of campaign trackers as they follow every step of political campaigns across the country.
Digging for voters with Big Data
by
Oct 23, 2012
PBS NewsHour's Hari Sreenivasan explains how campaigns are using data to influence what shows up on your computer screen and on your doorstep.
Do presidential nominees get an economic bump?
by
Aug 31, 2012
For some candidates and their staff, the nomination is lucrative -- even if they don't win.
Romney campaign pays for #BelieveInAmerica
by
Aug 30, 2012
The promoted Twitter hashtag is the first paid for by a presidential campaign.
Romney and Ryan -- co-CEOs?
by
Aug 14, 2012
The difference between power sharing at the head of the country, instead of at a company.
Campaigns experiencing online ad space crunch
by
Aug 2, 2012
Demand for the 15- and 30-second spots that automatically play before online videos are sold out in some markets or being auctioned off at record prices in others.
Presidential campaigns see Olympics as fertile ground for ads
by
Jul 24, 2012
But is there a risk negative ads will turn off viewers?
Texas Senate race gets uglier
by
Jul 30, 2012
Super PAC runs ad linking tea party favorite Cruz to criminal
The president is a 'betting' man
Interview by
Jul 5, 2012
As President Obama's "Betting on America" tour gets underway, we ask a linguist: What does it mean to "bet" on the country?











