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ABC hopes to score with LeBron and company in the NBA Finals
Raghu Manavalan Jun 6, 2013
Stars in the NBA Finals means extra dollars in ABC's bank account. What's the price-tag for advertisers with LeBron in the Finals?
What a star's suspension would mean to a baseball team's bottom line
Sabri Ben-Achour Jun 5, 2013
Major League Baseball is reportedly on the verge of slapping long suspensions on some start players. How would that impact the finances of America's pastime?
Making sports more exciting can mean...more danger
Gigi Douban May 10, 2013
Thursday’s fatal capsizing of an America's Cup yacht has raised questions about faster, lighter, riskier boats. They're designed to make the competition more exciting, and appeal to younger TV viewers -- and advertisers.
How much TV money does March Madness make?
Stephen Dubner Mar 21, 2013
The N.C.A.A. men's basketball tournament begins this week. Last year, the tournament earned its highest TV ratings in 18 years, while taking in more than $1 billion in revenue from ads. But Stephen Dubner of Freakonomics Radio wondered if CBS and Turner aren't making enough.
Game on! Claiming victory after NHL lockout ends
Jeff Horwich Jan 7, 2013
The National Hockey League and its players union have come to a deal to end their nearly four-month lockout. A shortened season could begin as soon as next week.
'Johnny Football' name sparks off-field battle
Ben Philpott Nov 26, 2012
Texas A&M quarterback Johnny Manziel is a national phenom, but his "Johnny Football" nickname has sparked a legal battle over naming rights.
Hockey lockout, again, hurts small businesses
Mark Garrison Sep 17, 2012
The second NHL lockout in less than a decade threatens to hurt small businesses in and around hockey arenas.
Marketing Olympians
Tess Vigeland Jul 23, 2012
There's glory in the winning gold, but possibly even better is for an athlete to land a well-paying sponsorship in the years leading up to and after the Olympics. But gold doesn't always mean green for athletes.
The 'Moneyball' of baseball ticket pricing
Dan Bobkoff Jul 9, 2012
Pro sports teams now use dynamic pricing to keep pace with ticket brokers like StubHub.
NHL set to shift teams between conferences
Sarah Hulett Nov 25, 2011
The NHL's Board of Governors is getting ready to vote on a realignment plan to move different teams into different conferences.
