Pages
Brand ink: Companies explore tattoo marketing
Ann Heppermann Jul 5, 2012
Tattoo giveaways are cropping up as the latest trend in brand marketing. Unlike free T-shirts or hats with brand images, in this case the logo stays -- forever.
Starting financial education young
Tess Vigeland Jun 29, 2012
What lessons can be learned from a fourth-grade economics class taught by high school seniors?
Marketers start to make sense of Big Data
Stacey Vanek Smith Jun 26, 2012
Online travel site Orbitz offers pricier hotels to Apple computer users after data shows they tend to pay more than Windows PC owners.
Merck under fire for marketing meds to kids
Sally Herships Jun 21, 2012
Merck's use of cartoon animals from “Madagascar 3” prompts complaint that grape-flavored Claritin allergy medicine could be confused for candy.
To pay or not to pay your kids?
Dan Zevin Jun 15, 2012
A father tackles the difficult question of how to dole out allowance to his children.
For teaching her kid money smarts
Tess Vigeland Jun 15, 2012
A Nebraska mother wins this week's Piggy Award for sharing how she taught her now-adult daughter how to save and spend.
Rock, paper, income: The life of a stay-at-home dad
Tess Vigeland Jun 15, 2012
Stay-at-home dad Kenny Messer on the challenges and rewards of being home with the kids.
Can Nokia's freebies build brand loyalty?
Mitchell Hartman Jun 15, 2012
Nokia puts giveaways to the test with free smartphones for first-year students at Seton Hall University.
The cost of raising kids
Mitchell Hartman Jun 15, 2012
Top earners are able to spend more, boosting their children's odds for future success.
Teen summer jobs: Whose money is it, anyway?
Tess Vigeland Jun 8, 2012
It's summertime and many teens are making the most of it by getting a job. They worked for that money, so they should have full control over it. Or should they?
