Jul 16, 2013 Stars in the NBA Finals means extra dollars in ABC's bank account. What's the price-tag for advertisers with LeBron in the Finals?
Jun 5, 2013 Major League Baseball is reportedly on the verge of slapping long suspensions on some start players. How would that impact the finances of America's pastime?
May 10, 2013 Thursday’s fatal capsizing of an America's Cup yacht has raised questions about faster, lighter, riskier boats. They're designed to make the competition more exciting, and appeal to younger TV viewers -- and advertisers.
Mar 21, 2013 The N.C.A.A. men's basketball tournament begins this week. Last year, the tournament earned its highest TV ratings in 18 years, while taking in more than $1 billion in revenue from ads. But Stephen Dubner of Freakonomics Radio wondered if CBS and Turner aren't making enough.
Jan 7, 2013 The National Hockey League and its players union have come to a deal to end their nearly four-month lockout. A shortened season could begin as soon as next week.
Nov 26, 2012 Texas A&M quarterback Johnny Manziel is a national phenom, but his "Johnny Football" nickname has sparked a legal battle over naming rights.
Sep 17, 2012 The second NHL lockout in less than a decade threatens to hurt small businesses in and around hockey arenas.
Jul 23, 2012 There's glory in the winning gold, but possibly even better is for an athlete to land a well-paying sponsorship in the years leading up to and after the Olympics. But gold doesn't always mean green for athletes.
Jul 9, 2012 Pro sports teams now use dynamic pricing to keep pace with ticket brokers like StubHub.