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Pepsi to launch Twitter music campaign
Stacey Vanek Smith May 30, 2012
In an effort to revive their brand image and win back market share from Coke, Pepsi is launching a new, hip partnership with Twitter that will include free songs for download and live-streaming music concerts.
Who pays for 3-D movie glasses?
Eve Troeh May 23, 2012
The popularity of 3-D movies is growing. So is a battle over who should pay for them -- the studios or the theaters?
What makes a movie?
Stacey Vanek Smith May 16, 2012
These days, a well-established brand can be as valuable as a screenplay. At least that's what the makers of the movie "Battleship" are hoping when the film version of the popular board game opens this weekend.
Biggest suspense from upfronts are the lineups
Adriene Hill May 14, 2012
It's upfronts week for the television industry, when networks announce for advertisers which shows are in, on their way in and out. Networking scheduling can be a bit of a "scientific art."
The lowdown on this season's network upfronts
Kai Ryssdal May 14, 2012
Variety's Andrew Wallenstein talks about the big trends on television next fall.
Hollywood movies open abroad, then come home
Sally Herships May 4, 2012
"The Avengers" is expected to be a big hit this weekend. It’s already garnered more than $250 million overseas. Why didn’t it debut at home?
How to pick a fine wine
Tess Vigeland May 8, 2012
Tess Vigeland pays a visit to the Fine Wine House in Los Angeles to learn how to pick a delicious wine that's also easy on the pocketbook.
Why Hulu may not always be free
Sally Herships May 2, 2012
Services like Hulu want revenue, but it's moving toward relying on viewers -- in addition to advertisers -- to pay. The new model may mean that consumers may not be able to cut their cable cord quite yet.
Company logos expand into sonic realm
Sally Herships May 1, 2012
Audio branding is moving beyond television and electronics into banks and appliances as companies seek to build consumer allegiance through sound.
101 ways to listen to Marketplace, including our upgraded iPhone App
Matt Berger May 27, 2012
Download the latest version of the APM: Marketplace Radio iPhone App - yet another way to listen to our audio programs on the go
