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Marketplace.org

Big Girl Cosmetics owes its glow to Oprah

Interview by
Stacey Vanek Smith
May 7, 2012
Seven years ago Kiley Russell sold the car she received as a lucky audience member at The Oprah Winfrey show. Today, that seed money has grown into a thriving cosmetics business.

Chief Avon lady to be replaced

by
Bob Moon
Dec 14, 2011
Longtime CEO Andrea Jung will step aside as Avon faces management and growth challenges. She will remain chairman of the cosmetics firm.

"Natural" strikes again - and someone calls it out

by
Janne K. Flisrand
Apr 22, 2009
Amy Tennery at Slate's "The Big Money" highlights "Green claims that make us see red."...

99% natural and 42% market share, GreenWorks flexes its muscle

by
Heidi Siegelbaum
Jan 23, 2009
Greenworks (tm) cleaning products have now captured a robust 42% of the consumer cleaning products market despite consternation over Clorox's...

Eco-labeled pesticides! Are your hands on fire yet?

by
Heidi Siegelbaum
Nov 5, 2008
As I write, millions of you are using EPA-registered pesticides, likely without knowing it, in a marketing-induced frenzy to rid the world of...

Burt's Bees takes on cosmetics

by
Heidi Siegelbaum
Feb 8, 2008
The Burt's Bees new ad campaign, fashioned by Pool advertising in New York, raises some magnificently sexy issues that are better than a dog-eared...

The dubious road to Clorox's new GreenWorks product line

by
Heidi Siegelbaum
Jan 21, 2008
Let's start our journey in 2007 when Clorox and the American Red Cross crossed historically strict legal boundaries on using third-party...

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