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For some businesses, words can't express what they do
Doug Tribou Oct 24, 2012
From "Assurance" to "Esurance" to "preventistry," companies and marketers are increasingly creating new words to describe their businesses and what they offer.
'Old-fashioned' has lost its chic for Wendy's
Sally Herships Oct 11, 2012
The hamburger chain is updating its logo and look for the first time in 30 years, trying to rise above its fast-food competitors when fast food has lost some of its appeal.
Red Bull sponsors record skydive attempt
Stacey Vanek Smith Oct 8, 2012
Red Bull, the energy drink, sponsors Felix Baumgartner's record-breaking skydive attempt. And the risks are real for everyone.
African-American youth seeing more alcohol ads
Bob Moon Sep 27, 2012
A new study finds African-Americans aged 12-20 are exposed to more alcohol advertising than American young people in general
Village Voice to cut ties to sex ad business
Mark Garrison Sep 24, 2012
The decision is a hit to revenue. But other alternative weeklies are surviving without adult classifieds.
Ford executive on marketing to today's youth
Kai Ryssdal Sep 18, 2012
Mark Fields is one of several Ford executives cruising through American cities today in a 2013 Ford Fusion hybrid. He takes Kai for a spin to talk about the youth market, social media, and Ford's future.
Golf tries to bring players back on course
Zachary Barr Sep 17, 2012
Long a staple of business networking, golf is on the decline. It's lost five million players in the last 10 years, but now it's making some changes to bring golfers back to the course.
What's the value of 'trending'?
Mark Garrison Sep 6, 2012
Some pay to have their their views considered as hot topics on Twitter, but what do they get for their money?
Lego builds big profits on new girls' toys line
Sally Herships Aug 31, 2012
Despite criticism for perpetuating gender stereotypes, the Danish toy maker's first half-year sales were up 24 percent.
Priceline resurrects Shatner for new ads
Mark Garrison Aug 15, 2012
Pitchman William Shatner appeared to have perished in a Priceline ad in January. So why is he back on air as the Priceline “Negotiator?”
