Jun 25, 2013 A public service ad campaign promoting train safety has gone viral, but does funding a questionable PSA dilute your message?
Jun 17, 2013 You could say 'Man of Steel' had a super weekend. That’s thanks in part to some niche marketing. Warner Bros. Studios targeted Christian moviegoers.
Jun 11, 2013 The constant pressure from investors for companies to grow their profits means they have to grow their sales to you. Plus, it's cheaper to try to sell more to you than find new customers.
Stacey Vanek Smith
Jun 10, 2013 Brands are trying to "get real" by soliciting and posting pictures of customers in their ads.
Jul 16, 2013 Stars in the NBA Finals means extra dollars in ABC's bank account. What's the price-tag for advertisers with LeBron in the Finals?
Jun 5, 2013 How does Oscar Meyer spell Father's Day? B-A-C-O-N
Jun 3, 2013 In the U.S., corporations pay big money to put their names on sports stadiums and other venues. Now there's a proposal to rename stops on the London subway. The idea is to raise money for the subway system and reduce fares.
Jun 4, 2013 We’re hearing a lot of bleeping in ads these days. It may be a crude, but smart, strategy for some companies.
May 31, 2013 Lebron James and the Miami Heat are fighting to get back to the NBA Finals. But the Eastern Conference championship series will also be noteworthy for its playoff T-shirts.
May 29, 2013 Facebook apologizes for offensive content and advertisers have pulled out. How can advertisers really know where their ads are going?