Stacey Vanek Smith
Apr 23, 2013 Twitter and Starcom, sitting in a tree...bringing more advertising to your newsfeed. More on how the deal brings Twitter ever so closer to television.
Apr 22, 2013 On the day digital billboards spread news of the Boston Marathon bombing among Boston drivers, a judge's decision turned off digital billboards in Los Angeles. Cities and advertising companies argue over the bright billboards' value.
Apr 29, 2013 The video shows women describing themselves as they see themselves and then pairs that drawing with how others perceive them.
Apr 10, 2013 The lobster industry in Maine has proposed higher fees in order to spend big bucks on advertising. Some lobstermen say that’s a waste of money, but others hope it will increase demand.
Apr 2, 2013 The only thing better than a captive audience is a friendly one. So it makes sense that ahead of the new Star Trek movie, there will be a message from America's real life space explorers.
Mar 25, 2013 An unusual marketing partnership with Marriott for an upcoming film about baseball legend, Jackie Robinson has some wondering -- why?
Feb 28, 2013 What online activity actually leads to sales? An digital data cruncher breaks down the value of Facebook 'likes', Instragram photos, and online posts.
Feb 27, 2013 As ads shrink to fit our mobile screens, are they still effective?
Feb 21, 2013 Packaged food makers are giving new meaning to thinking outside the box. Everyone from Campbell's to Cadbury is ditching cans, bottles, cups and containers and getting in on the pouch parade.
Feb 22, 2013 Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.