Feb 28, 2013 What online activity actually leads to sales? An digital data cruncher breaks down the value of Facebook 'likes', Instragram photos, and online posts.
Feb 27, 2013 As ads shrink to fit our mobile screens, are they still effective?
Feb 21, 2013 Packaged food makers are giving new meaning to thinking outside the box. Everyone from Campbell's to Cadbury is ditching cans, bottles, cups and containers and getting in on the pouch parade.
Feb 22, 2013 Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Feb 18, 2013 Did you spot any sales using presidents to hawk their wares? Ever wonder if that's... legal?
Feb 8, 2013 Twitter's purchase of the research company Bluefin is about gathering the sort of social media info that can be used to extract more money from advertisers.
Jan 30, 2013 As more users check Facebook on their smart phones, its mobile advertising strategy is critical to success.
Jan 29, 2013 What's the return on investment from a $4 million Super Bowl ad buy?
Jan 15, 2013 Sugared drinks are under attack for contributing to obesity, especially among children. Coke's new campaign acknowledges the concern.