Aug 20, 2013 Tennis superstar flirts with ridiculous name change, decides against it -- and reaps the PR benefits.
Aug 15, 2013 Estee Lauder began marketing makeup to minorities in the U.S. during the recession, launching its M.A.C. stores. Now that line is the biggest selling makeup in several countries.
Aug 8, 2013 Yahoo is rolling out new branding ideas in the days leading up to a new logo launch next month.
Aug 2, 2013 The handheld, sandwich-like pastry is relaunching with healthier, higher-quality ingredients to appeal to millennials.
Jul 31, 2013 Some humble advice from a 20-something to 30-year-olds out there.
Jul 29, 2013 Everybody from Google to Coca-Cola is collecting data and eating into the traditional territory of advertising.
Jul 22, 2013 A new crop of tech startups are taking on wacky names that leave customers wondering what it is they do.
Jul 17, 2013 Traditionally upscale chains, like Saks and Nordstrom, now have the majority of their stores in outlet malls.
Jul 9, 2013 When it comes to what motivates shoppers, culture can change how people think of different consumer products.