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Can Nokia's freebies build brand loyalty?
Mitchell Hartman Jun 15, 2012
Nokia puts giveaways to the test with free smartphones for first-year students at Seton Hall University.
Abraham Lincoln: Celebrity pitchman
Nancy Marshall-Genzer Jun 7, 2012
Honestly, could there be a better pitchman than Abe Lincoln? The upcoming release of the film "Abraham Lincoln: Vampire Hunter" is just the latest idea to cash in on the 16th president.
Movie studios diversify summer line-ups
Adriene Hill Jun 7, 2012
It’s summer movie season which means it’s the time for big-budget, action-adventures. But summer can also spell success for movies that ignore the desires of teenage boys.
Pepsi to launch Twitter music campaign
Stacey Vanek Smith May 30, 2012
In an effort to revive their brand image and win back market share from Coke, Pepsi is launching a new, hip partnership with Twitter that will include free songs for download and live-streaming music concerts.
Ford finds a market beyond cars
Bob Moon May 25, 2012
Ford's blue oval logo and pick-up truck slogan fuels sales of licensed products from Hot Wheels toys to girls’ T-shirts.
Customers loyal to discount brands even as economy recovers
Gregory Warner May 15, 2012
We'll know more later this morning with the latest retail sales figures for April. The forecast is for sales to be down after mild weather pushed extra spending into the first three months of the year. But at least one segment of the retail sector has been hanging on to growth.
Millennials less likely to be brand loyal
Jeremy Hobson May 11, 2012
A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.
Company logos expand into sonic realm
Sally Herships May 1, 2012
Audio branding is moving beyond television and electronics into banks and appliances as companies seek to build consumer allegiance through sound.
Toilet paper giant tries Facebook ad campaign
Stacey Vanek Smith Apr 24, 2012
Bathroom humor reigns as Kimberly-Clark hosts a Facebook contest to select a nickname for its Cottonelle Fresh Care adult wet wipes.
When a movie gets no promotion
David Brancaccio Apr 19, 2012
It's one way to market a movie, but it doesn't seem like it's building for success. The forthcoming Miley Cyrus movie called "LOL," according to the L.A. Times, will have no marketing budget to speak of and will be released first in just seven cities.
