Jun 15, 2012 Nokia puts giveaways to the test with free smartphones for first-year students at Seton Hall University.
Jun 7, 2012 Honestly, could there be a better pitchman than Abe Lincoln? The upcoming release of the film "Abraham Lincoln: Vampire Hunter" is just the latest idea to cash in on the 16th president.
Jun 7, 2012 It’s summer movie season which means it’s the time for big-budget, action-adventures. But summer can also spell success for movies that ignore the desires of teenage boys.
Stacey Vanek Smith
May 30, 2012 In an effort to revive their brand image and win back market share from Coke, Pepsi is launching a new, hip partnership with Twitter that will include free songs for download and live-streaming music concerts.
May 25, 2012 Ford's blue oval logo and pick-up truck slogan fuels sales of licensed products from Hot Wheels toys to girls’ T-shirts.
May 15, 2012 We'll know more later this morning with the latest retail sales figures for April. The forecast is for sales to be down after mild weather pushed extra spending into the first three months of the year. But at least one segment of the retail sector has been hanging on to growth.
May 11, 2012 A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.
May 1, 2012 Audio branding is moving beyond television and electronics into banks and appliances as companies seek to build consumer allegiance through sound.
Stacey Vanek Smith
Apr 24, 2012 Bathroom humor reigns as Kimberly-Clark hosts a Facebook contest to select a nickname for its Cottonelle Fresh Care adult wet wipes.
Apr 19, 2012 It's one way to market a movie, but it doesn't seem like it's building for success. The forthcoming Miley Cyrus movie called "LOL," according to the L.A. Times, will have no marketing budget to speak of and will be released first in just seven cities.