Jul 22, 2013 A new crop of tech startups are taking on wacky names that leave customers wondering what it is they do.
Jul 17, 2013 Traditionally upscale chains, like Saks and Nordstrom, now have the majority of their stores in outlet malls.
Jul 9, 2013 When it comes to what motivates shoppers, culture can change how people think of different consumer products.
Jul 5, 2013 Shopping malls around the country are dropping like flies. Roughly a third have trouble keeping the lights on.
Jul 4, 2013 On this Independence Day, we check in on our "national brand."
Jun 25, 2013 A public service ad campaign promoting train safety has gone viral, but does funding a questionable PSA dilute your message?
Jun 17, 2013 You could say 'Man of Steel' had a super weekend. That’s thanks in part to some niche marketing. Warner Bros. Studios targeted Christian moviegoers.
Jun 11, 2013 The constant pressure from investors for companies to grow their profits means they have to grow their sales to you. Plus, it's cheaper to try to sell more to you than find new customers.
Jun 4, 2013 What does the ongoing IRS scandal mean for the IRS brand and what, if anything, can be done to shore it up?