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YouTube gets legit on the Billboard Hot 100
Queena Kim Feb 21, 2013
The site is a mecca for musical artists. Now their YouTube hits can send them to the top of the Billboard charts.
Wine in a box? Soup in a pouch? A brief history
Katie Long Feb 21, 2013
Packaged food makers are giving new meaning to thinking outside the box. Everyone from Campbell's to Cadbury is ditching cans, bottles, cups and containers and getting in on the pouch parade.
Dale Earnhardt, Jr., Danica Patrick and NASCAR's future
Nancy Marshall-Genzer Feb 20, 2013
The racing series looks to broaden its appeal to a younger and more diverse audience.
What to eat on your artisan bike in Brooklyn? Soup!
David Weinberg Feb 22, 2013
Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Why President's Day sales don't picture Ronald Reagan
Sarah Gardner Feb 18, 2013
Did you spot any sales using presidents to hawk their wares? Ever wonder if that's... legal?
Under Armour gets a makeover for women
Tracey Samuelson Feb 15, 2013
The company that was founded by a former football player and is known for its hard-core, performance sportswear is testing a new branding strategy geared towards women.
Will.i.am on the Internet of things
David Brancaccio Feb 6, 2013
Will.i.am of the Black Eyed Peas is happy to admit he's a tech geek. The musician, producer, philanthropist now has the title Director of Creative Innovation at the chipmaker Intel.
Happy Birthday, MIDI and the New MS Office
David Brancaccio Jan 30, 2013
A protocol that lets musical instruments talk to and trigger one another turns 30 years old today. MIDI is still used by the likes of dance-punk band !!!. It’s inventor Dave Smith explains its use. A new version of Microsoft Office turns purchasers into subscribers. And, the IRS has had a Tumblr for months, but it’s just now getting noticed.
Marketers turn to the 'final frontier'
David Weinberg Jan 11, 2013
Space is becoming a popular theme for advertisers.
How feelings of deprivation affect consumer behavior
Sally Herships Jan 4, 2013
A new study from New York University says the groups of consumers who feel the most deprived are also those most swayed by their emotions.
