May 25, 2012 Ford's blue oval logo and pick-up truck slogan fuels sales of licensed products from Hot Wheels toys to girls’ T-shirts.
May 11, 2012 A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.
May 1, 2012 Audio branding is moving beyond television and electronics into banks and appliances as companies seek to build consumer allegiance through sound.
Stacey Vanek Smith
Apr 24, 2012 Bathroom humor reigns as Kimberly-Clark hosts a Facebook contest to select a nickname for its Cottonelle Fresh Care adult wet wipes.
Apr 19, 2012 It's one way to market a movie, but it doesn't seem like it's building for success. The forthcoming Miley Cyrus movie called "LOL," according to the L.A. Times, will have no marketing budget to speak of and will be released first in just seven cities.
Apr 17, 2012 The battle over a new bill heats up. Plus, what are the hippest music cities in the world? You'll never guess.
Apr 13, 2012 Former disc jockey and current Marketplace reporter Bob Moon shares 1040-themed songs over the decades.
Apr 12, 2012 New Orleans has long been a music Mecca, but it has surprisingly little infrastructure for the business side of the industry. To help fill this gap, two hip-hop entrepreneurs have been sharing the gospel of copyright and licensing with local musicians and producers.
Apr 6, 2012 This week's Piggy Award goes to a money-smart teen who practices what she raps.
Apr 2, 2012 Smithsonian.com blogger Sarah Rich talks about how those little, seedless Mandarin oranges became a ubiquitous brand.