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Target sells gay pride T-shirts online

by
Stacey Vanek Smith
May 23, 2012
Target, two years since contributing to a politician opposed to gay marriage, is selling Pride t-shirts and passing the proceeds on to a pro-gay group.

Customers loyal to discount brands even as economy recovers

by
Gregory Warner
May 15, 2012
We'll know more later this morning with the latest retail sales figures for April. The forecast is for sales to be down after mild weather pushed extra spending into the first three months of the year. But at least one segment of the retail sector has been hanging on to growth.

Millennials less likely to be brand loyal

Interview by
Jeremy Hobson
May 11, 2012
A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.

Target vs. Amazon: A battle over 'showrooming'

by
John Moe
May 4, 2012
The big red retailer is sick of showing off products just to lose the sale to the e-tailer.

Toilet paper giant tries Facebook ad campaign

by
Stacey Vanek Smith
Apr 24, 2012
Bathroom humor reigns as Kimberly-Clark hosts a Facebook contest to select a nickname for its Cottonelle Fresh Care adult wet wipes.

Company logos expand into sonic realm

by
Sally Herships
May 1, 2012
Audio branding is moving beyond television and electronics into banks and appliances as companies seek to build consumer allegiance through sound.

When a movie gets no promotion

Interview by
David Brancaccio
Apr 19, 2012
It's one way to market a movie, but it doesn't seem like it's building for success. The forthcoming Miley Cyrus movie called "LOL," according to the L.A. Times, will have no marketing budget to speak of and will be released first in just seven cities.

How Cuties marketed Mandarin oranges from fruit to brand

Interview by
Kai Ryssdal
Apr 2, 2012
Smithsonian.com blogger Sarah Rich talks about how those little, seedless Mandarin oranges became a ubiquitous brand.

The 'Hunger Games' hard sell

by
Sanden Totten
Mar 22, 2012
The books are best sellers, and the movie is on track to blow out the box office. But lining up marketing partners is a bigger challenge.

New light bulb lexicon

by
Eve Troeh
Mar 2, 2012
New government guidelines are taking incandescent bulbs off the market, leaving us with compact fluorescents and LEDs. But now there's a new language for bulb shoppers to learn.

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