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Brad Pitt becomes first Chanel No. 5 spokesman
Kai Ryssdal May 11, 2012
The Marketplace staff offer their takes on what his commercials will be like.
Online TV grabs for ad dollars
Stacey Vanek Smith May 3, 2012
Online giants like Yahoo, YouTube and Hulu create original programs to lure advertising dollars away from traditional television.
Company logos expand into sonic realm
Sally Herships May 1, 2012
Audio branding is moving beyond television and electronics into banks and appliances as companies seek to build consumer allegiance through sound.
Mayor pulls anti-gay ads from London buses
Stephen Beard Apr 13, 2012
In Britain's capital today, the mayor blocked an anti-gay group from putting ads on London buses.
Stove Top woos year-round stuffing eaters
Sally Herships Apr 9, 2012
Stove Top stuffing launches new advertising campaign: Stuffing is not just for Thanksgiving any more.
Tiger Woods still a winner for advertisers
Sally Herships Apr 9, 2012
The Masters golf tournament starts today, and Tiger Woods is back in form on the heels of his first PGA win in two years. Regardless of whether he wins, TV executives are counting on Tiger to pump up the ratings.
Indebted students see their face as their fortune
Stephen Beard Mar 29, 2012
Two British students have found a novel way to pay off their student debt: offering their faces for corporate advertising on the Internet.
Madison Avenue’s new advertising lords
Stacey Vanek Smith Mar 26, 2012
“Mad Men” returns for a fifth season Sunday. But who are the Don Drapers in today’s advertising industry and how has Madison Avenue changed?
Tracking ad consumption online and off
Jennifer Collins Mar 20, 2012
Nielsen's new cross-platform service brings together two worlds - TV and online - and gives advertisers a better sense of who's watching.
What's missing from 'The Hunger Games' ads
David Brancaccio Mar 16, 2012
The Lionsgate studio spent $45 million on just the marketing for the forthcoming film 'The Hunger Games.' But despite all that promotion money, something's missing.
