Mar 5, 2013 Public anger over unsafe food and drugs is widespread in China. The country's new leader, Xi Jinping, is setting up an agency equivalent to America's Food and Drug Administration to tackle the problem.
Feb 28, 2013 What online activity actually leads to sales? An digital data cruncher breaks down the value of Facebook 'likes', Instragram photos, and online posts.
Feb 27, 2013 As ads shrink to fit our mobile screens, are they still effective?
Feb 21, 2013 Packaged food makers are giving new meaning to thinking outside the box. Everyone from Campbell's to Cadbury is ditching cans, bottles, cups and containers and getting in on the pouch parade.
Feb 20, 2013 The racing series looks to broaden its appeal to a younger and more diverse audience.
Feb 22, 2013 Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Feb 15, 2013 The company that was founded by a former football player and is known for its hard-core, performance sportswear is testing a new branding strategy geared towards women.
Feb 8, 2013 Twitter's purchase of the research company Bluefin is about gathering the sort of social media info that can be used to extract more money from advertisers.
Jan 31, 2013 A new study suggests Gen Y borrowers shows their repayment patterns don’t match up with past generations. (And that’s not a good thing.)
Jan 30, 2013 As more users check Facebook on their smart phones, its mobile advertising strategy is critical to success.