Jul 23, 2014 Marketers are pushing female strength to capitalize on a national movement.
Jul 18, 2014 Mobile phone ads work best for practical items like cars and refrigerators.
Jul 17, 2014 Branding is about logos and slogans, yes - but it's also about scent.
Jul 8, 2014 Crumbs expanded quickly and even went public.
Jun 30, 2014 Why knowing so much about your feelings is key to Facebook’s success.
Jun 19, 2014 There aren't as many breaks for 30-second puppy ads.
Jun 13, 2014 A list of favorite brands of fathers confirms every male stereotype.
Jun 13, 2014 There's a careful science to pricing a buffet - and to getting your money's worth.
May 26, 2014 For companies, making the choice to recognize, and, even showcase different lifestyles is becoming popular.