Mar 15, 2013 The writers' group PEN is well known for its core mission: Supporting free speech around the world. Its members include Nobel and Pulitzer prize winners. But it needs to expand, as the traditional publishing world shrinks.
Feb 21, 2013 Packaged food makers are giving new meaning to thinking outside the box. Everyone from Campbell's to Cadbury is ditching cans, bottles, cups and containers and getting in on the pouch parade.
Feb 20, 2013 The racing series looks to broaden its appeal to a younger and more diverse audience.
Feb 22, 2013 Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Feb 15, 2013 The company that was founded by a former football player and is known for its hard-core, performance sportswear is testing a new branding strategy geared towards women.
Nov 29, 2012 The spinach-chomping sailor loses his contract as a fast-food pitchman.
Stacey Vanek Smith
Oct 31, 2012 If you’re looking to buy a car anytime soon, you may get a case of déjà vu: Carmakers keep recycling old names.
Oct 11, 2012 The U.S. Anti-Doping Agency has released a report on alleged doping by retired cyclist and cancer survivor Lance Armstrong. But support for Armstrong's charitable organization Livestrong may be immune.
Aug 31, 2012
Aug 30, 2012 On the age-old question of how you get kids to eat broccoli, new research from Cornell University finds it's all about branding.