Aug 31, 2012
Aug 30, 2012 On the age-old question of how you get kids to eat broccoli, new research from Cornell University finds it's all about branding.
Stacey Vanek Smith
Aug 24, 2012 The famed bicyclist says he's innocent, but that he can no longer fight allegations that he cheated by using performance-enhancing drugs. How will his latest move affect his brand?
May 11, 2012 A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.
May 1, 2012 Audio branding is moving beyond television and electronics into banks and appliances as companies seek to build consumer allegiance through sound.
Dec 23, 2011 The end of the year brings all kind's of top ten, top 100 and best of 2011 lists -- but what kind of value do we get out of them?
Nov 24, 2011 As Election Day results come pouring in, we look at one study that shows how Republicans and Democrats differ in their brand preferences.