Jul 17, 2014 Branding is about logos and slogans, yes - but it's also about scent.
Jun 13, 2014 A list of favorite brands of fathers confirms every male stereotype.
May 12, 2014 Xerox. Aspirin. Cellophane. Escalator.
May 7, 2014 New media once again upends traditional media.
Apr 28, 2014 Dove's most recent ad campaign has been called "patronizing" and "hypocritical".
Oct 28, 2013 A talk about 'Brand America' with Sir Martin Sorrell, marketing whiz and CEO of international advertising firm WPP.
Oct 18, 2013 Alabama has a new campaign to lure companies and tourists to the state. But first it's asking everyone to forget what they think they know about Alabama.
Aug 8, 2013 Yahoo is rolling out new branding ideas in the days leading up to a new logo launch next month.
Jul 22, 2013 A new crop of tech startups are taking on wacky names that leave customers wondering what it is they do.
Jul 4, 2013 On this Independence Day, we check in on our "national brand."