Mar 25, 2013 An unusual marketing partnership with Marriott for an upcoming film about baseball legend, Jackie Robinson has some wondering -- why?
Feb 27, 2013 As ads shrink to fit our mobile screens, are they still effective?
Feb 21, 2013 Packaged food makers are giving new meaning to thinking outside the box. Everyone from Campbell's to Cadbury is ditching cans, bottles, cups and containers and getting in on the pouch parade.
Feb 18, 2013 Did you spot any sales using presidents to hawk their wares? Ever wonder if that's... legal?
Feb 4, 2013 The fast-food chain offers Fish McBites, with fewer calories and certification that the fish is caught sustainably.
Jan 23, 2013 Cheap food draws customers, but also cuts into profits.
Jan 18, 2013 After pulling up stakes in New York years ago, 7-Eleven has returned and is making Manhattan its top priority for rapid expansion
Jan 11, 2013 Space is becoming a popular theme for advertisers.
Jan 4, 2013 A new study from New York University says the groups of consumers who feel the most deprived are also those most swayed by their emotions.