May 8, 2012 Dunkin’ Donuts launches a flagship outlet in New Delhi, with a full snack menu strategy. It aims to get a jump on Starbucks in India.
May 1, 2012 Audio branding is moving beyond television and electronics into banks and appliances as companies seek to build consumer allegiance through sound.
Apr 26, 2012 The fast-food giant will move away from tightly packed chickens and pigs within five years. Farmers and consumers will feel the impact.
Stacey Vanek Smith
Apr 24, 2012 Bathroom humor reigns as Kimberly-Clark hosts a Facebook contest to select a nickname for its Cottonelle Fresh Care adult wet wipes.
Apr 19, 2012 It's one way to market a movie, but it doesn't seem like it's building for success. The forthcoming Miley Cyrus movie called "LOL," according to the L.A. Times, will have no marketing budget to speak of and will be released first in just seven cities.
Heidi N. Moore
Apr 4, 2012 Burger King has been bought and sold several times in the last decade. Now its private investors plan to take it public again.
Apr 2, 2012 Smithsonian.com blogger Sarah Rich talks about how those little, seedless Mandarin oranges became a ubiquitous brand.
Mar 22, 2012 The books are best sellers, and the movie is on track to blow out the box office. But lining up marketing partners is a bigger challenge.
Mar 22, 2012 Like any company with more than 30,000 locations, McDonald's sales figures give us a snapshot of the global economy.