Nov 5, 2013 When a country doesn't like what the world thinks of it, it turns to the same branding consultants as big companies.
Oct 28, 2013 A talk about 'Brand America' with Sir Martin Sorrell, marketing whiz and CEO of international advertising firm WPP.
Oct 18, 2013 Alabama has a new campaign to lure companies and tourists to the state. But first it's asking everyone to forget what they think they know about Alabama.
Aug 8, 2013 Yahoo is rolling out new branding ideas in the days leading up to a new logo launch next month.
Jul 22, 2013 A new crop of tech startups are taking on wacky names that leave customers wondering what it is they do.
Jul 4, 2013 On this Independence Day, we check in on our "national brand."
Jun 7, 2013 Jefferson County, Ala., has reached a deal to get out of bankruptcy. But what does that mean for the county and its citizens?
Jun 4, 2013 Somehow, Jamie Dimon and company are winning in the story of a mess of sewer bonds.
Jun 4, 2013 What does the ongoing IRS scandal mean for the IRS brand and what, if anything, can be done to shore it up?
Apr 24, 2013 Walmart is losing its image man. Leslie Dach, executive vice president of corporate affairs at Walmart, will be stepping down this summer after seven years on the job.