Apr 22, 2013 Chase announces a new initiative meant to encourage personal finance literacy. But what's behind it?
Apr 22, 2013 On the day digital billboards spread news of the Boston Marathon bombing among Boston drivers, a judge's decision turned off digital billboards in Los Angeles. Cities and advertising companies argue over the bright billboards' value.
Apr 2, 2013 The only thing better than a captive audience is a friendly one. So it makes sense that ahead of the new Star Trek movie, there will be a message from America's real life space explorers.
Mar 25, 2013 A new book explores how our environment -- everything from colors to music to weather -- affects our decision-making.
Mar 6, 2013 One marketing professor's look at why some foods, music and names enter the zeitgeist, while other things don't.
Mar 6, 2013 Sure, we all like to hear compliments. But if you’re truly looking to get better at something, criticism is what will get you there.
Feb 28, 2013 What online activity actually leads to sales? An digital data cruncher breaks down the value of Facebook 'likes', Instragram photos, and online posts.
Feb 27, 2013 As ads shrink to fit our mobile screens, are they still effective?
Feb 22, 2013 Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.