Mar 6, 2013 One marketing professor's look at why some foods, music and names enter the zeitgeist, while other things don't.
Mar 6, 2013 Sure, we all like to hear compliments. But if you’re truly looking to get better at something, criticism is what will get you there.
Feb 28, 2013 What online activity actually leads to sales? An digital data cruncher breaks down the value of Facebook 'likes', Instragram photos, and online posts.
Feb 27, 2013 As ads shrink to fit our mobile screens, are they still effective?
Feb 22, 2013 Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Stacey Vanek Smith
Feb 18, 2013 A new book charts the connection between your career and the friends you keep.
Feb 8, 2013 Twitter's purchase of the research company Bluefin is about gathering the sort of social media info that can be used to extract more money from advertisers.
Jan 30, 2013 As more users check Facebook on their smart phones, its mobile advertising strategy is critical to success.
Jan 29, 2013 What's the return on investment from a $4 million Super Bowl ad buy?