Jul 29, 2013 A research team working at the University of Barcelona has found that when adults are represented by child avatars in a virtual world, they act more like children.
Jul 29, 2013 The merger will bring rival accounts under the same roof -- like Coke and Pepsi. And that could lead to a shake up in global advertising business.
Jul 25, 2013 As fall clothing lines roll out, advertising in fashion magazines ramps up, too.
Jul 22, 2013 Hostess, Chili's and Pizza Hut are just a few of the companies who have joined in on the social-media frenzy around the royal baby.
Jul 18, 2013 As the advertising industry embraces the Internet, it still depends on an older technology to deliver results.
Jul 16, 2013 Should advertisers and other companies be able to collect and hold onto users' browsing data? And should users be able to tell web site operators to stop tracking them?
Jul 12, 2013 Those pieces of paper we call cash only have value because we all believe they do. So, why does our collective faith in money actually work?
Jul 1, 2013 If you go to Facebook today, you’ll find more content with no ads next to it. Why? It’s deemed controversial by the site, and advertisers don’t want any part of it.
Jun 25, 2013 A public service ad campaign promoting train safety has gone viral, but does funding a questionable PSA dilute your message?
Jun 20, 2013 A psychiatrist in England is using digital avatars -- almost like characters in a video game -- to help people with schizophrenia put a face to the voices in their heads.