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Twitter edges closer to TV with advertising deal
Stacey Vanek Smith Apr 23, 2013
Twitter and Starcom, sitting in a tree...bringing more advertising to your newsfeed. More on how the deal brings Twitter ever so closer to television.
Mindful spending after the recession?
Sarah Gardner Apr 22, 2013
Chase announces a new initiative meant to encourage personal finance literacy. But what's behind it?
Digital billboards: Public service in Boston, public nuisance to other cities
David Weinberg Apr 22, 2013
On the day digital billboards spread news of the Boston Marathon bombing among Boston drivers, a judge's decision turned off digital billboards in Los Angeles. Cities and advertising companies argue over the bright billboards' value.
NASA trailer to be shown before 'Star Trek: Into Darkness'
Ben Johnson Apr 2, 2013
The only thing better than a captive audience is a friendly one. So it makes sense that ahead of the new Star Trek movie, there will be a message from America's real life space explorers.
How colors and music influence your decisions
Kai Ryssdal Mar 25, 2013
A new book explores how our environment -- everything from colors to music to weather -- affects our decision-making.
Why we follow trends (even bad ones)
Kai Ryssdal Mar 6, 2013
One marketing professor's look at why some foods, music and names enter the zeitgeist, while other things don't.
When negative is positive: Freakonomics on feedback
Stephen Dubner Mar 6, 2013
Sure, we all like to hear compliments. But if you’re truly looking to get better at something, criticism is what will get you there.
How much is a Facebook 'like' worth to your business?
David Brancaccio Feb 28, 2013
What online activity actually leads to sales? An digital data cruncher breaks down the value of Facebook 'likes', Instragram photos, and online posts.
Block that pop-up! Why mobile ads don't work
Jeremy Hobson Feb 27, 2013
As ads shrink to fit our mobile screens, are they still effective?
What to eat on your artisan bike in Brooklyn? Soup!
David Weinberg Feb 22, 2013
Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
