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Why Nielsen isn't watching the cord-cutters
Ben Johnson May 15, 2013
How cord-cutters are impacting TV ad revenue.
Bring on the baby bloopers and family fiascos
Sally Herships May 14, 2013
"America’s Funniest Home Videos" is opening its 23-season deep library to advertisers. Nothing sells like pets, babies and humor.
Five baby bloopers and cute pet videos used to sell
Margaret Aery May 15, 2013
From singing pets in Subaru ads to a Ragú campaign featuring 'Charlie Bit Me!,' here's a look at how advertisers are using home videos to sell just about anything.
Paula Poundstone on the value of Mother's Day
Barbara Bogaev May 10, 2013
According to The National Retail Federation, consumers will spend $20.7 billion on Mother's Day gifts this year, but Paula Poundstone, comedian and mom of three, thinks everyone should save their money.
Is your morning latte a waste of money? (Infographic)
Barbara Bogaev May 10, 2013
Whether it's lottery tickets, bar tabs or lunch dates, we all have something we spend money on that we think we shouldn't. But according to personal finance expert Paula Pant, waste is in the eye of the beholder.
Yearning for the days when we were all disengaged consumers
Beth Teitell May 10, 2013
The quest for engaged consumers is relentless (and annoying) in the new advertising world.
When an ad isn't enough, brands create their own content
Stacey Vanek Smith May 9, 2013
TV networks come out with their fall programs next week. But as more people tune in online, many marketers are finding that ads alone aren't enough.
Spanish ad has a secret message only kids can see (video)
Daryl Paranada May 6, 2013
Technology in an advertisement for a Spanish organization let's adults and kids see different messages at the same time.
The risks of making online ads
Mark Garrison May 2, 2013
GM and Mountain Dew have pulled ads perceived to be racist. Were the ads the result of pressure to make a big viral splash, or of weak vetting for digital ads?
Twitter edges closer to TV with advertising deal
Stacey Vanek Smith Apr 23, 2013
Twitter and Starcom, sitting in a tree...bringing more advertising to your newsfeed. More on how the deal brings Twitter ever so closer to television.
