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Who pays for 3-D movie glasses?
by
May 23, 2012
The popularity of 3-D movies is growing. So is a battle over who should pay for them -- the studios or the theaters?
What makes a movie?
by
May 16, 2012
These days, a well-established brand can be as valuable as a screenplay. At least that's what the makers of the movie "Battleship" are hoping when the film version of the popular board game opens this weekend.
Biggest suspense from upfronts are the lineups
by
May 14, 2012
It's upfronts week for the television industry, when networks announce for advertisers which shows are in, on their way in and out. Networking scheduling can be a bit of a "scientific art."
Millennials less likely to be brand loyal
Interview by
May 11, 2012
A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.
The lowdown on this season's network upfronts
Interview by
May 14, 2012
Variety's Andrew Wallenstein talks about the big trends on television next fall.
Hollywood movies open abroad, then come home
by
May 4, 2012
"The Avengers" is expected to be a big hit this weekend. It’s already garnered more than $250 million overseas. Why didn’t it debut at home?
How to pick a fine wine
by
May 8, 2012
Tess Vigeland pays a visit to the Fine Wine House in Los Angeles to learn how to pick a delicious wine that's also easy on the pocketbook.
Why Hulu may not always be free
by
May 2, 2012
Services like Hulu want revenue, but it's moving toward relying on viewers -- in addition to advertisers -- to pay. The new model may mean that consumers may not be able to cut their cable cord quite yet.
Company logos expand into sonic realm
by
May 1, 2012
Audio branding is moving beyond television and electronics into banks and appliances as companies seek to build consumer allegiance through sound.
Latest movie blockbusters make millions overseas
by
Apr 30, 2012
"Battleship" has already made $170 million, but isn't set to open here in the U.S. for another two and a half weeks. "The Avengers," too, was released first overseas.












