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Upfront for TV networks: Build brands, loyalty
Kai Ryssdal May 13, 2013
Television executives pitch advertisers on their new lineups this week in elaborate presentations called upfronts. But can the networks still compete with cable?
Making sports more exciting can mean...more danger
Gigi Douban May 10, 2013
Thursday’s fatal capsizing of an America's Cup yacht has raised questions about faster, lighter, riskier boats. They're designed to make the competition more exciting, and appeal to younger TV viewers -- and advertisers.
Turning the world on with her smile: A look at 'The Mary Tyler Moore Show'
Kai Ryssdal May 6, 2013
In her new book, Jennifer Keishin Armstrong takes a look at Mary Richards and the rest of the gang from the WJM newsroom and the real-life people behind the "Mary Tyler Moore Show."
A whole different 'Iron Man' for the Chinese market
Rob Schmitz May 1, 2013
Disney is releasing two distinct versions of "Iron Man 3" this week: The international version and the Chinese version. How is Hollywood tailoring movies for the growing Chinese audience?
The value of a deal between ESPN and the Southeastern Conference
Queena Kim May 2, 2013
ESPN and the SEC are announcing the SEC Network, a lucrative TV deal for college sports. What’s so valuable about the SEC? And what’s in the deal for the schools?
In Canada, building a Punjabi audience for hockey
Kai Ryssdal Apr 26, 2013
There aren't words for "slapshot" or "puck" in Punjabi, but Hockey Night in Canada is drawing some of the country's 1.1 million speakers in with a Punjabi language broadcast.
NFL draft is less art, more science: A how-to guide
David Gura Apr 25, 2013
Big data competes with gut instinct in determining how multimillion dollar contracts are meted out in the NFL draft.
No escapism at the movies this weekend
Kai Ryssdal Apr 19, 2013
The latest Tom Cruise sci-fi thriller, "Oblivion," hits theaters this week. Will American audiences be in the mood to see it?
The economics of PG-13 rated movies
Sally Herships Apr 18, 2013
The MPAA responds to calls for better policing of violence in movies, by increasing the TYPE SIZE on existing explanations. Why? To protect its business at the PG-13 level.
'NRA 500' NASCAR race ignites sponsorship controversy
David Weinberg Apr 12, 2013
This weekend, Texas Motor Speedway will host a NASCAR race -- and the name of the race is causing a bit of controversy. It's called the NRA 500, as in National Rifle Association.
