May 22, 2013 Golf plans to disallow anchored putts, and the NFL is tinkering with ways to keep football players safer. How do you change the rules in sports without hurting popularity and profits?
May 15, 2013 How cord-cutters are impacting TV ad revenue.
May 14, 2013 "America’s Funniest Home Videos" is opening its 23-season deep library to advertisers. Nothing sells like pets, babies and humor.
May 15, 2013 From singing pets in Subaru ads to a Ragú campaign featuring 'Charlie Bit Me!,' here's a look at how advertisers are using home videos to sell just about anything.
May 10, 2013 Thursday’s fatal capsizing of an America's Cup yacht has raised questions about faster, lighter, riskier boats. They're designed to make the competition more exciting, and appeal to younger TV viewers -- and advertisers.
May 10, 2013 The quest for engaged consumers is relentless (and annoying) in the new advertising world.
Stacey Vanek Smith
May 9, 2013 TV networks come out with their fall programs next week. But as more people tune in online, many marketers are finding that ads alone aren't enough.
May 6, 2013 Technology in an advertisement for a Spanish organization let's adults and kids see different messages at the same time.
May 2, 2013 GM and Mountain Dew have pulled ads perceived to be racist. Were the ads the result of pressure to make a big viral splash, or of weak vetting for digital ads?
May 2, 2013 ESPN and the SEC are announcing the SEC Network, a lucrative TV deal for college sports. What’s so valuable about the SEC? And what’s in the deal for the schools?