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So, do Super Bowl ads really work?
Tracey Samuelson Jan 29, 2013
What's the return on investment from a $4 million Super Bowl ad buy?
Even if you don't watch sports, you're still paying for it
Kai Ryssdal Jan 28, 2013
A new deal between Time Warner Cable and the L.A. Dodgers will create another regional sports network that will drive up your cable bill, even if you don't watch.
'Tebowing,' 'Linsanity'...and now 'Kaepernicking'
Jim Burress Jan 24, 2013
The 49er QB looks to trademark the name of his signature move, but is it worth it?
Coke fights a new consumer battle: Obesity
David Weinberg Jan 15, 2013
Sugared drinks are under attack for contributing to obesity, especially among children. Coke's new campaign acknowledges the concern.
Marketers turn to the 'final frontier'
David Weinberg Jan 11, 2013
Space is becoming a popular theme for advertisers.
TV advertisers learn to cope with DVR
Jeff Tyler Jan 9, 2013
Almost half of American homes have a DVR, so viewers can record shows and watch them after they air, and advertisers are starting to come around to the concept.
Game on! Claiming victory after NHL lockout ends
Jeff Horwich Jan 7, 2013
The National Hockey League and its players union have come to a deal to end their nearly four-month lockout. A shortened season could begin as soon as next week.
BCS Championship tries end run around scalpers
Mitchell Hartman Jan 7, 2013
College football fans paid a variable price for the right to buy a championship game ticket based on their team's chances to win a slot.
Brands amp up their Generation X appeal
Eric Molinsky Jan 4, 2013
Generation X is aging into a sweet spot for advertisers. The 35- to 50-year-old crowd is ready to buy cars, homes and other big-ticket items. How will established brands appeal to the notoriously cynical, frugal generation?
One school teaching life skills through hockey
Jeff Horwich Jan 1, 2013
Educators continue to experiment -- trying to find formats that engage kids and help prep the workforce of the future. One new private school near Minneapolis offers a particularly "Minnesota"-style approach.
