Sep 1, 2007 Business of sports commentator Diana Nyad and host Scott Jagow discuss new technology debuting at this weekend's World Cup final that measures the effectiveness of billboard advertising.
Sep 1, 2007 Business of sports expert David Carter and host Mark Austin Thomas talk about the generation of sports legends heading for the door — and how marketers will replace them.
Sep 1, 2007 Sportswear giants Adidas and Puma both hail from one small town in southern Germany. They actually began as one family-owned company until a bitter rivalry split it — and their hometown — in two. Kyle James has the story.
Sep 1, 2007 The Tour de France begins Saturday without marquee cyclist Lance Armstrong. Alex Cohen looks at whether his absence with hurt the event's draw in the US and its TV ad revenue.
Sep 1, 2007 The NBA held its annual draft last night. For the first time in years, it excluded high school students, and some sports critics described the draft as more of swap meet. Host Tess Vigeland talks to sports analyst Diana Nyad.
Sep 1, 2007 Wimbledon starts today and already there's a winner: Adidas has won a temporary legal battle to keep its signature three-stripe design on sponsored players. Ashley Milne-Tyte reports.
Sep 1, 2007 England plays a do-or-die World Cup match against Ecuador this weekend, but as many as 3,000 die-hard English fans won't be able to attend the match in person. Stephen Beard has the story.
Sep 1, 2007 You had to provide a passport or ID number to buy 2006 World Cup tickets, which are microchipped and registered to specific individuals. All to prevent counterfeit and scalping. Did it work? Host Kai Ryssdal talks to Jamie Trecker of Fox Sports.
Sep 1, 2007 Australia's soccer team can advance to the next round of the World Cup tournament today with a win over Croatia. One key to the team's success so far has been a computer. Ethan Lindsey reports.