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Millennials less likely to be brand loyal
Jeremy Hobson May 11, 2012
A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.
Company logos expand into sonic realm
Sally Herships May 1, 2012
Audio branding is moving beyond television and electronics into banks and appliances as companies seek to build consumer allegiance through sound.
Toilet paper giant tries Facebook ad campaign
Stacey Vanek Smith Apr 24, 2012
Bathroom humor reigns as Kimberly-Clark hosts a Facebook contest to select a nickname for its Cottonelle Fresh Care adult wet wipes.
When a movie gets no promotion
David Brancaccio Apr 19, 2012
It's one way to market a movie, but it doesn't seem like it's building for success. The forthcoming Miley Cyrus movie called "LOL," according to the L.A. Times, will have no marketing budget to speak of and will be released first in just seven cities.
How Cuties marketed Mandarin oranges from fruit to brand
Kai Ryssdal Apr 2, 2012
Smithsonian.com blogger Sarah Rich talks about how those little, seedless Mandarin oranges became a ubiquitous brand.
How Comcast is taking advantage of the Schminternet
John Moe Mar 29, 2012
Comcast is now available for users of Xbox Live, the online service for Xbox users. Plus, is Twitter’s random unfollow feature a bug or a feature?
The 'Hunger Games' hard sell
Sanden Totten Mar 22, 2012
The books are best sellers, and the movie is on track to blow out the box office. But lining up marketing partners is a bigger challenge.
Twitter celebrates its sixth birthday
Stacey Vanek Smith Mar 21, 2012
The company is set to make around $250 million next year -- but should it be making much more?
Facebook announces its mobile marketing plan
Jennifer Collins Mar 1, 2012
Marketers descended on Facebook's first one-day conference yesterday to find out what the social network has in store. Facebook announced that for the first time its getting into mobile marketing.
Rain, fire, Twitter make winning formula for NASCAR
Jennifer Collins Feb 28, 2012
A tweeting driver and rain delays help boost the profile of NASCAR at the Daytona 500.
