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Social media impostors make real money
Peter O'Dowd Jan 2, 2013
Author Philip Roth's recent tweets were fake, but some celebrity spoofs have turned into profitable ventures.
The Street of Eternal Happiness: China's 'Mad Men'
Rob Schmitz Jan 3, 2013
In the latest stop on the Street of Eternal Happiness in Shanghai, a profile of an advertising agency's journey through the lucrative and challenging China market.
Are mobile ads finally bringing in the bucks?
Jeff Horwich Dec 18, 2012
The future of ad revenues at Facebook is looking somewhat brighter than most had expected.
Using Twitter to summon emergency help
Stephen Beard Dec 18, 2012
On the face of it, it sounds crazy: Your house or apartment is on fire, and rather than phoning the emergency services, you tweet them. But that is what the London Fire Brigade is mulling over.
Predicting a Google antitrust settlement, and creating a Twitter truth-o-meter
David Brancaccio Dec 18, 2012
A settlement between Google and the FTC may be in the tech company's favor, and a project by IT academics aims to separate the truth from rumors on social media during catastrophic events.
Jewelry chains fight over clearest, brightest diamonds
David Weinberg Dec 17, 2012
Zales advertises it has the clearest, brightest diamonds. Competitors get their day in court to contest that.
Viral ads grab more Internet eyeballs
Dan Bobkoff Dec 13, 2012
Advertising Age’s top 10 viral ads show that many ad campaigns now originate on the Internet rather than as TV commercials.
Stopping Poaching with UAVs, and Shopping on Twitter
David Brancaccio Dec 10, 2012
A new project from the World Wildlife Fund and Google aims to stop poaching with the help of drones.
Small company SodaStream bets big on Super Bowl ad
Jeff Tyler Dec 10, 2012
Do-it-yourself soft-drink company SodaStream is spending 10 percent of its net earnings on a Super Bowl commercial.
Using scary online photos to motivate saving for retirement
David Brancaccio Dec 6, 2012
Investment company Merrill Edge wants you to start saving retirement, so badly that they've built an online tool that will help you do it, and terrify you in the process.
