Aug 29, 2013 In the past, sign spinners, or “human directionals” in marketing jargon, often pointed their signs toward used car lots or new housing developments. But as the cost of renting a billboard has doubled, sign spinning is attracting more interest from businesses big and small.
Aug 26, 2013 A new app for Google Glass measures pupil dilation in reaction to advertisements.
Aug 19, 2013 Oprah Winfrey may not have her network daytime TV show anymore, but she's still boosting her cable network with her big interviews.
Aug 19, 2013 TV food shows are big, and cookbooks by show hosts like Emeril Lagasse do really well. Penguin Random House is trying to reverse that equation.
Aug 16, 2013 What can one of America's favorite sitcoms teach us about family and money?
Aug 15, 2013 We can now add Microsoft to the list of companies trying to woo users by producing original TV shows.
Aug 14, 2013 One brand of hummus is hoping to appeal to more male consumers across the U.S.
Aug 14, 2013 The electronics giant introduces a new curved screen model that allows viewers to watch two different programs on the same television at once.
Aug 14, 2013 What are some of the strategies businesses are using to respond to the fast-growing Latino market? And what are the challenges?