May 1, 2012 Audio branding is moving beyond television and electronics into banks and appliances as companies seek to build consumer allegiance through sound.
Stacey Vanek Smith
Apr 24, 2012 Bathroom humor reigns as Kimberly-Clark hosts a Facebook contest to select a nickname for its Cottonelle Fresh Care adult wet wipes.
Apr 19, 2012 It's one way to market a movie, but it doesn't seem like it's building for success. The forthcoming Miley Cyrus movie called "LOL," according to the L.A. Times, will have no marketing budget to speak of and will be released first in just seven cities.
Apr 2, 2012 Smithsonian.com blogger Sarah Rich talks about how those little, seedless Mandarin oranges became a ubiquitous brand.
Mar 22, 2012 The books are best sellers, and the movie is on track to blow out the box office. But lining up marketing partners is a bigger challenge.
Mar 15, 2012 HBO is cancelling its new horse racing show ‘Luck’ starring Dustin Hoffman and Nick Nolte. It's being cancelled because three horses have died in production of the show.
Mar 15, 2012 It's not being canceled because of ratings -- it's being canceled because three horses have died in production of the show.
Mar 1, 2012 Marketers descended on Facebook's first one-day conference yesterday to find out what the social network has in store. Facebook announced that for the first time its getting into mobile marketing.
Feb 24, 2012 Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?