Apr 10, 2013 The lobster industry in Maine has proposed higher fees in order to spend big bucks on advertising. Some lobstermen say that’s a waste of money, but others hope it will increase demand.
Mar 25, 2013 An unusual marketing partnership with Marriott for an upcoming film about baseball legend, Jackie Robinson has some wondering -- why?
Feb 27, 2013 As ads shrink to fit our mobile screens, are they still effective?
Feb 21, 2013 Packaged food makers are giving new meaning to thinking outside the box. Everyone from Campbell's to Cadbury is ditching cans, bottles, cups and containers and getting in on the pouch parade.
Feb 18, 2013 Did you spot any sales using presidents to hawk their wares? Ever wonder if that's... legal?
Feb 1, 2013 With its first original series starring Kevin Spacey, the online streaming service is trying to shake up the traditional television model.
Jan 11, 2013 Space is becoming a popular theme for advertisers.
Jan 8, 2013 International CES was created a generation ago...is it still relevant in the digital age? Meanwhile, the battles over television content continue. HBO Go battles Netflix by inking a deal with Universal, while Time Warner makes a deal with Roku.
Jan 4, 2013 A new study from New York University says the groups of consumers who feel the most deprived are also those most swayed by their emotions.