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Company logos expand into sonic realm
Sally Herships May 1, 2012
Audio branding is moving beyond television and electronics into banks and appliances as companies seek to build consumer allegiance through sound.
Toilet paper giant tries Facebook ad campaign
Stacey Vanek Smith Apr 24, 2012
Bathroom humor reigns as Kimberly-Clark hosts a Facebook contest to select a nickname for its Cottonelle Fresh Care adult wet wipes.
When a movie gets no promotion
David Brancaccio Apr 19, 2012
It's one way to market a movie, but it doesn't seem like it's building for success. The forthcoming Miley Cyrus movie called "LOL," according to the L.A. Times, will have no marketing budget to speak of and will be released first in just seven cities.
How Cuties marketed Mandarin oranges from fruit to brand
Kai Ryssdal Apr 2, 2012
Smithsonian.com blogger Sarah Rich talks about how those little, seedless Mandarin oranges became a ubiquitous brand.
The 'Hunger Games' hard sell
Sanden Totten Mar 22, 2012
The books are best sellers, and the movie is on track to blow out the box office. But lining up marketing partners is a bigger challenge.
HBO's horse racing show 'Luck' gets canceled
Gregory Warner Mar 15, 2012
It's not being canceled because of ratings -- it's being canceled because three horses have died in production of the show.
What 'Luck' tells us about the horse racing industry
Jeremy Hobson Mar 15, 2012
HBO is cancelling its new horse racing show ‘Luck’ starring Dustin Hoffman and Nick Nolte. It's being cancelled because three horses have died in production of the show.
Facebook announces its mobile marketing plan
Jennifer Collins Mar 1, 2012
Marketers descended on Facebook's first one-day conference yesterday to find out what the social network has in store. Facebook announced that for the first time its getting into mobile marketing.
Generation C: A new demographic label for marketers
Kai Ryssdal Feb 24, 2012
Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?
How much is your online data worth?
Kai Ryssdal Feb 24, 2012
The White House is proposing new online privacy rules. But one analyst tells us, advertisers aren't all that interested in who you really are.
