Aug 15, 2013 Estee Lauder began marketing makeup to minorities in the U.S. during the recession, launching its M.A.C. stores. Now that line is the biggest selling makeup in several countries.
Aug 8, 2013 Yahoo is rolling out new branding ideas in the days leading up to a new logo launch next month.
Aug 2, 2013 The handheld, sandwich-like pastry is relaunching with healthier, higher-quality ingredients to appeal to millennials.
Jul 29, 2013 Everybody from Google to Coca-Cola is collecting data and eating into the traditional territory of advertising.
Jul 4, 2013 On this Independence Day, we check in on our "national brand."
Jun 25, 2013 A public service ad campaign promoting train safety has gone viral, but does funding a questionable PSA dilute your message?
Jun 20, 2013 Television hasn’t been the same since Tony stepped outside and found ducks in his swimming pool.
Jun 17, 2013 You could say 'Man of Steel' had a super weekend. That’s thanks in part to some niche marketing. Warner Bros. Studios targeted Christian moviegoers.
Jun 11, 2013 The constant pressure from investors for companies to grow their profits means they have to grow their sales to you. Plus, it's cheaper to try to sell more to you than find new customers.