Jun 25, 2013 LEGO almost went out of business in the early 2000s thanks to an over innovation frenzy. How did the company get back to the brick?
Jun 21, 2013 Retailers create one more excuse for a holiday sale.
Jun 17, 2013 You could say 'Man of Steel' had a super weekend. That’s thanks in part to some niche marketing. Warner Bros. Studios targeted Christian moviegoers.
Jun 13, 2013 Retail sales were up 0.6 percent in last month. Cars and discount stores did well in May, while department stores dragged.
Jun 11, 2013 The constant pressure from investors for companies to grow their profits means they have to grow their sales to you. Plus, it's cheaper to try to sell more to you than find new customers.
Stacey Vanek Smith
Jun 10, 2013 Brands are trying to "get real" by soliciting and posting pictures of customers in their ads.
Jul 16, 2013 Stars in the NBA Finals means extra dollars in ABC's bank account. What's the price-tag for advertisers with LeBron in the Finals?
Jun 5, 2013 How does Oscar Meyer spell Father's Day? B-A-C-O-N
Jun 3, 2013 In the U.S., corporations pay big money to put their names on sports stadiums and other venues. Now there's a proposal to rename stops on the London subway. The idea is to raise money for the subway system and reduce fares.