Oct 9, 2013 Could advertising convince Americans to buy -- or avoid buying -- health insurance?
Sep 20, 2013 Global spending power among those over 60 is set to hit $15 trillion by the end of this decade, but tapping into that market is a challenge.
Sep 20, 2013 REI no longer lets customers return products after years of use, and Bloomingdale’s is trying to halt clothing returns after just a single use.
Sep 18, 2013 Retailers and email marketers are upset that Gmail's new updates are hurting their sales.
Sep 17, 2013 The Gap is the best performing apparel chain this year. Its stores have notched gains for six straight quarters, and it’s found a way to get people talking again about its clothes.
Sep 10, 2013 Vital economic signs in China are improving
Stacey Vanek Smith
Sep 9, 2013 Reporter Stacey Vanek Smith delves into the world of data mining and comes face to face with her data profile.
Sep 5, 2013 Ethical and moral questions arise when personal data is mined for advertisers
Aug 29, 2013 In the past, sign spinners, or “human directionals” in marketing jargon, often pointed their signs toward used car lots or new housing developments. But as the cost of renting a billboard has doubled, sign spinning is attracting more interest from businesses big and small.