Jan 11, 2013 Space is becoming a popular theme for advertisers.
Jan 9, 2013 Almost half of American homes have a DVR, so viewers can record shows and watch them after they air, and advertisers are starting to come around to the concept.
Jan 4, 2013 A new study from New York University says the groups of consumers who feel the most deprived are also those most swayed by their emotions.
Jan 4, 2013 Generation X is aging into a sweet spot for advertisers. The 35- to 50-year-old crowd is ready to buy cars, homes and other big-ticket items. How will established brands appeal to the notoriously cynical, frugal generation?
Jan 2, 2014 Be patient, be persistent, keep your receipts. And you might just have many happy returns.
Jan 2, 2013 A recent survey finds that Latina shoppers work harder to find deals and use more technology than other consumers.
Dec 26, 2012 Hurricane Sandy, the threat of the fiscal cliff, and the election may have all contributed to a disappointing holiday shopping season.
Jan 3, 2013 In the latest stop on the Street of Eternal Happiness in Shanghai, a profile of an advertising agency's journey through the lucrative and challenging China market.
Dec 24, 2012 Fiscal cliff negotiations continue to worry markets, but end of the year holiday sales are bringing some cheer to the economy.